As year 2012 ends Globe Telecom financial performance is increasing in all market segments as they attract more subscribers both mobile and broadband. Recently Globe Tattoo is decl…
As year 2012 ends Globe Telecom financial performance is increasing in all market segments as they attract more
subscribers both mobile and broadband.
Recently Globe Tattoo is declared
as Best Broadband Provider in the Philippines according to Frost and Sullivan
consulting firm. With a huge increase of their broadband revenues, network
switching offers and cornering the latest devices with
exclusive privileges proves that Globe attracts and earned sweet spots from its
competitors.
Globe successfully attracts 49% switchers from rival networks
According to recent survey conducted by Nielsen, indicated that rival
network’s subscribers switching to Globe and 49 percent of total SIM switchers
came from competition.
Study was conducted independently by Nielsen Philippines among 12,937 SIM users randomly selected
respondents nationwide both rural and urban areas.
With attractive offers and campaigns from competitors Globe still manage
to add nearly 135,000 subscribers on third to fourth quarter last year. Same
goes on prepaid and TM segments as they acquired a combined 1.3 million
subscribers. Its broadband also gained almost 88,000 subscribers on the last
six months of 2012.
“Leading the market with innovation and customization, Globe continues
to reinforce its position as a strong and formidable challenger in the market
with sustained subscriber gains despite the aggressive switching campaigns and
negative tirades of our competitors. We are bringing in this huge source of
inspiration and motivation as we sustain growth momentum this year and in the
years to come,” said Ernest Cu, Globe President and CEO.
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